Challenge: Bidvest Afcom, South Africa’s largest packaging supplier with 9 branches and over 60 sales reps, faced a major hurdle—off-the-shelf CRM solutions couldn’t support their complex B2B sales process. Each team, from internal sales to divisional managers, required a tailored workflow and reporting structure that simply didn’t exist in the market.

Solution: TORIS Technologies architected IRAS (Information, Reporting, and Analytical Software), a powerful, custom-built CRM platform designed to meet Bidvest Afcom’s operational DNA. Over a 5-year build, the platform grew from a CRM to a business-critical operations tool:

• Custom CRM pipeline with territory- and rep-specific workflows
• Dynamic reporting dashboards for every branch and sales role
• Document & marketing material management with access control
• Google Maps integration for client visit planning
• In-app coaching, alerts, and internal communication tools

The system evolved into a dual-tenant solution, seamlessly onboarding Bidvest Buffalo Tapes with custom logic based on business unit. IRAS didn’t just digitize processes—it fundamentally transformed how these teams operated, communicated, and sold.

This project laid the foundation for TORIS Technologies' application development vision—combining strategic insight, deep process understanding, and code craftsmanship to build systems that scale with real-world complexity.