Jolie Cosmetics Screenshot
Date: November 2024 Industry: E-commerce / Beauty

Challenge: Jolie Cosmetics operates two e-commerce stores—one built on Shopify and the other on WordPress—targeting B2B and B2C customers across Europe. Despite having quality natural skincare products, the brand was underperforming in both traffic and conversions. SEO was fragmented, load times were slow, and overall website structure and messaging lacked cohesion. The client needed ongoing digital support to realign their online strategy and consistently generate qualified leads and sales.

Solution: TORIS Technologies, led by Hayleigh Coetzee, provides full-scope management of Jolie Cosmetics’ digital presence. This includes SEO optimization, technical performance improvements, UI/UX restructuring, and marketing content creation. Weekly site audits, performance tracking, and campaign support have improved search rankings, increased organic traffic, and driven more qualified leads to both the B2B and B2C sites. Both platforms are now aligned with the brand’s strategic vision, with measurable gains in speed, engagement, and conversion.

View Website: www.jolie-au-naturel.com